When considering spending money on jewelry, not that many women think about artisan handmade jewelry. Most ladies will probably go to the nearest department store first to browse their jewelry collections. On their way out, they might visit one or two jewelry stores to see what they have to offer.
It is important to understand that there are many types and classes of jewelry that suit every occasion, from seriously formal to relaxed and even extending to simple jewelry that you wear around the house.
The types of jewelry that you can buy at the traditional stores are probably more suited for the non-distinctive occasions and for more relaxed environment settings. Sure, you might find some piece of jewelry that you like, but you cannot really tell whether one, ten, a hundred, or even a thousand other women are wearing exactly the same piece. In today's world of mass production it is most likely the case that you are buying something that many others are wearing.
If you want a truly unique piece of jewelry, then artisan handmade jewelry is there to rescue you from the mediocrity of replication.
Artisan handmade jewelry goes back in history as early as 7000 BC. During those early years gold and copper started to be shaped to decorate the human form. It is true that artisan handmade jewelry rarely competes on price with machine-made items. However, artisan handmade jewelry is treasured for its uniqueness, diversity and often exceptional exquisiteness.
I can tell that you are a refined lady who wants to express her individuality through unique artisan handmade jewelry, simply from the fact that you have found and are reading this article. You did not find it by searching for the typical, for the replicated, or for the type of jewelry that you see on most women.